Venue Replay: How It Works
Venue Replay In Action
With Venue Replay, we see devices in a geo-frame going back six months. With the example here, a geo-frame was built around this single location and 600+ unique devices were discovered. We then further modeled this out across 1,000+ locations and competitive/complementary locations to get to a full audience.
The devices are then matched to IP and physical address where consumer data, e.g. HHI shown below is appended to further segment for targeted advertising.
Revolutionizing Data & Targeting
When an Ad Impression is served (a digital banner or video ad loads on-screen), there are three pieces of data El Toro analyzes with the use of geoframing: the who, where, and when. We analyze the who by UDID (unique device ID), the where by geographical coordinate (latitude & longitude) of where the impression displayed, and the when by a timestamp of when the impression loaded on the screen.
There are many instances where a venue is target rich and valuable to reach your audience post event. Some examples would include convention marketing, concerts, sports marketing, ticket sales, or just connecting with your audience after an event. If you'd like to learn more about Venue Replay, contact us below!
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