Geo-Framing: Cookieless Remarketing Based Off Physical Locations
Venue Replay: How It Works
Client identifies the targeted locations, venues and points-of-interest of interest.
We create geo-frames and inventory devices that’ve browsed to an ad-supported site or app.
Match & Serve Media
From the identified devices, we match IPs and addresses to establish a dedicated ad network and serve digital advertisements.
Venue Replay In Action
With Venue Replay, we see devices in a geo-frame going back six months. With the example here, a geo-frame was built around this single location and 600+ unique devices were discovered. We then further modeled this out across 1,000+ locations and competitive/complementary locations to get to a full audience.
The devices are then matched to IP and physical address where consumer data is appended to further segment for targeted advertising.
Revolutionizing Data & Targeting
When an Ad Impression is served (a digital banner or video ad loads on-screen), there are three pieces of data El Toro analyzes with the use of Geo-Framing: the who, where, and when. We analyze the who by UDID (unique device ID), the where with geographical coordinate (latitude & longitude) of where the impression displayed, and the when by a timestamp of when the impression loaded on the screen.
There are many instances where a venue is target rich and valuable to reach your audience post-event. Some examples would include convention marketing, concerts, sports marketing, ticket sales, or just connecting with your audience after an event. With all this data, we are able to create predictive models and other El Toro products, like Location to Lead, that stem from Venue Replay. If you'd like to learn more, contact us below!
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