blog

Case Study: University of North Carolina Football

Background

The University of North Carolina, a NCAA Division I school, wanted a new way to re-engage former season ticket holders for a football season ticket renewal program. UNC chose to launch a digital campaign with El Toro to realize a lift in season ticket sales.

Campaign Results

The results of the campaign were astonishing. Of the 1,245 households comprising the campaign audience, 676 individuals received IP-targeted ads from El Toro and an email offer. The other 569 people encompassing the control group simply received the email offer. UNC found that the test group who received El Toro IP-targeted ads was 39.04% more likely to renew their season ticket. The campaign netted UNC a Return on Ad Spend of 2,609%.

It’s safe to say that because of El Toro’s hyper accurate targeting technology, the Tar Heels will have a dedicated group of returning fans in the upcoming fall season.

El Toro offers a wide variety of products perfectly suited for athletic programs and professional teams who alike stand to benefit from 1-to-1 cookie-free IP targeting. The technology works across every industry - from gyms to automobiles; from large insurance corporations; to small non-profit firms. Straightforward and simple--El Toro works.

 

Share

Related Blog Posts
  • GeoFraming™: A Comprehensive Guide

    In the world of digital marketing, seeing where people go online is a valuable tool to understand their behavior and what products they might be interested in. But what if you could use people's real...

  • New Advertising Portal: Out With The Old, In With The New!

    As El Toro continues to expand, we remain committed to pushing boundaries and redefining advertising technology. The highly anticipated Gen3 Portal is officially launching soon, marking another massive milestone for El Toro and our clients....

  • What is Footfall Analysis? 3 Key Metrics to Track

    Footfall analysis is the process of analyzing the number of people who visit a physical location, such as a retail store, shopping mall, or event venue, over a specific period. Footfall analysis provides valuable insights...

  • IP+ Targeting and Lookalike Audiences. Answering 10 Common Questions

    IP+ Targeting is one of many powerful products that El Toro offers based on our patented IP Targeting technology. In this blog, we will cover IP+ Targeting, lookalike audiences, and some common questions and use...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us