How to Convert Traffic Into Sales

Seven Tips to Convert Traffic Into Sales By: Kramer Caswell When it comes to building an effective website, many times the desired end result is forgotten. Successfully converting traffic into sales should always be the goal. Webmasters spend countless hours learning how to increase web traffic, but what about once the traffic starts arriving? In this article, we’ll give El Toro’s top seven tips for optimizing your website to convert web traffic into sales.  ...

Paying for “Viewability” is a Scam

By Estefan Albeiro In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors into rationalizing wasted dollars. Viewability should NEVER impact CPM, because it is not an accurate metric. If...

How much of your traffic is real?

A recently released by cloud-based security firm Incapsula, found that 61.5 percent of all website traffic now comes from bots or non-human visitors. It’s no secret that bot traffic has exploded in the last several years, but it’s unusual to see a 3rd party quantify the numbers. Keep in mind that about ½ of this traffic comes from what Incapsula classifies as good bots, most commonly search engine indexing from companies like Google and Microsoft....