Advertising Metrics

When analyzing the success of an advertising campaign, most agencies and platforms utilize the same metrics. The ad jargon used to show the outcome of an ad campaign can get a little distorted with so many numbers thrown together. Here is how we do it:

How to Convert Traffic Into Sales

Seven Tips to Convert Traffic Into Sales By: Kramer Caswell When it comes to building an effective website, many times the desired end result is forgotten. Successfully converting traffic into sales should always be the goal. Webmasters spend countless hours learning how to increase web traffic, but what about once the traffic starts arriving? In this article, we’ll give El Toro’s top seven tips for optimizing your website to convert web traffic into sales.  ...

Five Elements of Great Display Ads

El Toro offers one of the best technologies available for targeting your message to online audiences, however great targeting can’t overcome poor ad design. Through our platform, we have access to a great deal of data on what works and what doesn’t work with display advertising. Strong ads can outperform weak ads by as much as 200% when measuring click-through-rate (CTR).  Simply put, better ads equal better campaign performance. Let’s take a look at some crucial...