Click Through Rates—Are You Getting All You Can?

Nothing says they like you like a click. Learn more.  Buy today. Vote for us. Tell us now. A click is instant gratification and attribution that your online efforts are working. Isn’t it? My answer to that would be yes, and in some cases, no. Like most things in life, your click through rate (CTR) is only as good as the planning and product that you put into it—and the end results, your sales conversions,...

El Toro Launches IP Targeted Video

Video advertisements are a very effective medium for reaching and influencing an online audience.   We are pleased to announce the general availability of IP targeted video advertisements after successful beta testing with several customers.  El Toro has access to over 2 billion video ad impressions per day on tier one sites like YouTube.  El Toro’s video targeting offering can place pre-roll, mid-roll and post-roll ads in 15, 30 and 60 second formats.  Full technical specifications...