CRM Retargeting: 6 Noteworthy Statistics

El Toro Sheds Light On Highly Successful CRM Retargeting By: Jeremy Sneed Retargeting is a term that gets thrown around a lot in marketing. Check out some of the recent headlines, “Why Retargeting is the Hottest Area of Ad Tech” or “Why Every Marketer Should Consider Retargeting” are just a couple raving article titles. They’re right, retargeting is phenomenal, it’s an incredible way to further engage with your customer base or those who have shown...

CRM Retargeting

Recently Maurice for our Advertising Operations (or AdOps) team published some content on best practices for re-targeting past purchasers and other CRM customers using IP targeting advertising via the El Toro platform. He provides some great insights for any company wanting to leverage online advertising to increase sales to past customers.

Retargeting Web Traffic

Retargeting of website visitors is a valuable component of many web advertising campaigns.  Retargeting is simply the process of targeting web users who visited your site previously, but did not convert.  When used in conjunction with IP targeting, retargeting can increase click-through-rate (CTR), conversions and sales.  El Toro offers retargeting to our clients as part of our service offering.  Retargeting visitors from your website requires the installation of a retargeting pixel that the team at...