The Facebook Political Targeting Debacle

Facebook Political Targeting By Jeremy Sneed Here we are almost two years since the 2016 presidential election in the United States and Facebook still can’t catch a break from the backlash and repercussion from Facebook political targeting influence on the 2016 election. It seemed no coincidence that these Russian-bought ads began in June of 2015, the same month that Donald Trump announced his candidacy. Just last week House Democrats released the 3,500 Facebook ads that...

Political Ads: Best Practices for Effective Campaigning

Political Ads By: Kramer Caswell Over the past four years, El Toro has become one of the premier names in political digital advertising. We view creatives every single day, and feel it’s safe to say we know a thing or two about making effective political ads. Political consulting firms spend hours working on creatives, perfecting the messaging of their candidate through digital banner ads. This article will be highlighting some of the most effective ads...

Why Is It Important To Use Digital In Your Political Campaign?

Digital Political Campaign By: Kramer Caswell As the first primary elections begin to take place, many campaigns are trying to jump start theirmid-term advertising to get ahead of the opponent. It’s not unlikely that your campaign manager has suggested using online resources for advertising, but running a digital political campaign is more than just reaching voters on social media. How important is it to use digital marketing in your political campaign? In 2018, the answer...

Click Through Rates—Are You Getting All You Can?

Nothing says they like you like a click. Learn more.  Buy today. Vote for us. Tell us now. A click is instant gratification and attribution that your online efforts are working. Isn’t it? My answer to that would be yes, and in some cases, no. Like most things in life, your click through rate (CTR) is only as good as the planning and product that you put into it—and the end results, your sales conversions,...