What Is A Lookalike Audience?

Lookalike Audience: The Modern Method of Advertising At Scale By: Aaron Peabody Lookalike audiences are a modern method of advertising typically associated with Facebook and Google but are used by multiple different platforms, El Toro included. The process for generating lookalike audiences involves taking a list of previous customer data (known as your “base audience”), uploading it to the ad platform and selecting criteria or interests that audience has in common. Based upon the selected...