Digital Advertising and Winning Elections.

The days of traditional political campaigning are over.  In campaigns past, a little known, poorly funded economics teacher would not have been able to unseat the House Majority Leader in a spring primary.  Especially when the Majority Leader outspent his opponent nearly 40 to 1. I am speaking of David Brat’s defeat of Eric Cantor of course; that race illustrates the change that political operatives and candidates across the nation need to take note.  While...

What is IP targeting?

Simply put IP targeting is the process of focusing internet advertising to households based on their Internet Protocol (IP) address. There are a number of ways that marketers can target their message to individuals; these include targeting / retargeting using cookies, site or audience segmentation targeting and geo-targeting. All of these methods can be valuable tools for getting your message to the right audience and are options that El Toro will often include in conjunction...