What is Identity Resolution?

Answering Your Questions On Identity Resolution By: Jeremy Sneed If you’re reading this, likely you’re familiar with El Toro and the fact that we own our very own one of a kind IP Targeting technology. If truly you know us well enough, then you know the core beauty behind our tech is the ability to target people with unbelievable levels of accuracy via the IP address. What can companies do to leverage this knowledge? By...

6 Steps to IP Targeting

IP Targeting: What Made Us Famous By: Jeremy Sneed How does IP Targeting through El Toro really work for our clients? While our technology speaks for itself, we also rely on you, the client, to help us optimize your campaign to ensure the highest level of conversions possible. Our technology has been proven to work time and time again. However, with this, we see that the best chance of conversions relies on your end of...

4 Things to Consider When Investing in Digital Advertising

Digital Advertising Tips By: Jeremy Sneed "Advertising's not going away. Really sh**ty advertising is going away, and I bid that farewell," said David Droga in opening Cannes Lions Festival of Creativity for 2018. Ad platforms continue to unveil the latest and greatest ad practices, providing the biggest bang for your buck in digital ad spending. Each of these new platforms causes increased competition, creating a battle for optimal CPM (Cost per 1,000 impressions). This begs...

User Experience: IP Targeting Domain

Louisville, KY - July 03, 2018- Eltoro.com, the IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com. The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless basis,...

CRM Advertising & Targeting

CRM Advertising By: Kramer Caswell El Toro became a player in advertising technology when we first released our IP Targeting algorithm back in 2013. Since then, we’ve come a long way; we’ve introduced Account Based Marketing solutions, Geo-Framing technology, and Reverse Append. However, we’ve never drifted away from one of our core targeting techniques: CRM advertising. Customer Relationship Management (CRM) is a strategy for managing all your company's relationships and interactions with your customers and...

Facebook, Cambridge Analytica and IP Targeting – What Does It All Mean?

By: Stacy Griggs Recently the news has been filled with stories about Facebook and Cambridge Analytica. El Toro clients are naturally inquisitive about how this impacts IP Targeting and the other AdTech services offered by El Toro. While there is still much we do not know, here are the facts as of April 2018: First, Cambridge Analytica was a bad actor who leveraged weak security within Facebook and violated data agreements with Facebook. After misappropriating...