What Is Geofencing?

Geofencing vs. Geoframing Technology By Kramer Caswell I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for iced coffee at a discount. Iced coffee is my favorite morning drink; I have one every day and claim my Starbucks Rewards...

The Company that Killed the Cookie

via GIPHY By Aaron Peabody In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit...

The Eight Best Geotargeting Strategies for Advertising & PR Agencies

If you’re in the advertising and PR agency business, you know:  the stakes for Digital Advertising are rising. Gone are the days when digital ads were a low-cost addition to the marketing budget. Today, digital advertising is often the key marketing strategy as clients struggle to pull customers through their digital sales funnel. In a world where digital advertising costs are pulling up even with traditional outlets in many cases, and the pressure for ROI...

What is IP targeting?

Simply put IP targeting is the process of focusing internet advertising to households based on their Internet Protocol (IP) address. There are a number of ways that marketers can target their message to individuals; these include targeting / retargeting using cookies, site or audience segmentation targeting and geo-targeting. All of these methods can be valuable tools for getting your message to the right audience and are options that El Toro will often include in conjunction...