The Facebook Political Targeting Debacle

Facebook Political Targeting By Jeremy Sneed Here we are almost two years since the 2016 presidential election in the United States and Facebook still can’t catch a break from the backlash and repercussion from Facebook political targeting influence on the 2016 election. It seemed no coincidence that these Russian-bought ads began in June of 2015, the same month that Donald Trump announced his candidacy. Just last week House Democrats released the 3,500 Facebook ads that...

Facebook, Cambridge Analytica and IP Targeting – What Does It All Mean?

By: Stacy Griggs Recently the news has been filled with stories about Facebook and Cambridge Analytica. El Toro clients are naturally inquisitive about how this impacts IP Targeting and the other AdTech services offered by El Toro. While there is still much we do not know, here are the facts as of April 2018: First, Cambridge Analytica was a bad actor who leveraged weak security within Facebook and violated data agreements with Facebook. After misappropriating...

Top 7 IP Targeting Tips & Tricks For 2018

  IP Targeting Tips By: Kramer Caswell In the last few days, we’ve seen Mark Zuckerberg defend himself in front of Congress in regards to the backlash received over the Cambridge Analytica scandal. One thing we know is that Facebook will be cracking down on their custom audience platform which was released back in 2012. While Facebook scrambles to find new ways to target users, advertising agencies and their clients are scrambling to find methods...

What is Dayparting?

  Dayparting is the process of breaking down a given day into targeting time slots. It requires finding what time of day is best suited to advertise to your clients using a combination of demography and audience analytics. Dayparting has been around a long time and is used extensively in radio and television advertising campaigns to help segment the proper audience. A number of online ad networks including Facebook and Google allow you to daypart...

Look-Alike Models

Look-alike models are a common tool used by advertisers to generate targetable prospects.  Generally, look-alike models use segments from smaller audiences to help build larger audiences, which in turn provides the advertiser with added audience reach. Most online advertising platforms like Google and Facebook allow advertisers to develop models using online behavior.  For example on Facebook advertisers can model an audience that looks like their current fans.  The modeling variables can include obvious traits like...