Political Advertising, Winning Elections using IP Targeting

Recently a new breed of savvy political candidates have started dominating elections by employing cutting-edge digital advertising techniques.  The 2016 elections in the United States are projected to be the first election cycle where spending on digital advertising tops $1 Billion.  As candidates start to plan their campaigns, digital ad strategy is a more important aspect than ever. The digital era of influencing voters is here with El Toro's proprietary IP targeting technology.  Check out Reuters latest political article...

Digital Advertising and Winning Elections.

The days of traditional political campaigning are over.  In campaigns past, a little known, poorly funded economics teacher would not have been able to unseat the House Majority Leader in a spring primary.  Especially when the Majority Leader outspent his opponent nearly 40 to 1. I am speaking of David Brat’s defeat of Eric Cantor of course; that race illustrates the change that political operatives and candidates across the nation need to take note.  While...

Targeting Voters

El Toro has a number of political campaigns who have successfully used our technology to target voters.  IP Targeting of voters is a highly efficient way to increase the effectiveness of a campaigns message and improve their get-out-the-vote (GOTV) effort.  Below is presentation on how El Toro can help political campaigns get a better return on their advertising investment. El Toro Political Targeting from Stacy Griggs To learn more about how El Toro can help...