The Company that Killed the Cookie

via GIPHY By Aaron Peabody In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit...

Paying for “Viewability” is a Scam

By Estefan Albeiro In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors into rationalizing wasted dollars. Viewability should NEVER impact CPM, because it is not an accurate metric. If...

El Toro’s Top Chef: Maurice Williams

Maurice Williams, with the brains of a mathematician, and the skills of a master chef, has just became a finalist in the 2016 Derby Burger Challenge with his gorgeous SmoFried Cheese Stuffed Angus Burger. This burger is a champion at it's heart, with a combination of brisket and Angus beef, it's every burger lovers dream.  Every year before the Kentucky Derby, the Derby Burger Challenge takes place. This year, over 18,000 burger lovers joined in on...

Digital New Movers™: Targetable ZIP Codes

One of the many Digital New Mover™ questions that we get is "How many ZIP codes can you target?" To answer this, we figured we would show you on a map. The US has 41,722 ZIP codes, with the exception of the territories, we can target every ZIP code in the US.   

El Toro Party

Wow, we had a great party at the El Toro offices last night.  Attended by our staff, clients and friends of the company - a good time was had by all.  Our friend Doug Ramey from Ramey Photography took some wonderful pictures, a few of our favorites are posted below.  To see all of the pictures from the party check out our Facebook Page. The El Toro Graffiti Conference Room          ...

Is IP Targeting COPPA Compliant?

Is IP Targeting COPPA Compliant?  I know it seems like an obvious question, but we recently were asked this question by a prospective university client.  Increasingly the El Toro IP targeting system is being used by colleges and universities to target prospective students for undergraduate and graduate admission, along with targeting alumni and sports boosters for donations.  On July 1, 2013, the FTC’s Child Online Privacy Protection Policy (COPPA) became law, changing forever how websites...

Our Improved Office Space

As many of our customers know we started El Toro in an old bourbon warehouse in Louisville, KY.  We love the vibe of NuLu and the Highlands (so we split the difference and moved to Irish Hill).  Due to our continued growth we recently doubled the size of our offices in Distillery Commons.  Today the painting crew from our customer CertaPro Painters showed up to help make our new office space look awesome.  

CRM Retargeting

Recently Maurice for our Advertising Operations (or AdOps) team published some content on best practices for re-targeting past purchasers and other CRM customers using IP targeting advertising via the El Toro platform. He provides some great insights for any company wanting to leverage online advertising to increase sales to past customers.

El Toro Launches IP Targeted Video

Video advertisements are a very effective medium for reaching and influencing an online audience.   We are pleased to announce the general availability of IP targeted video advertisements after successful beta testing with several customers.  El Toro has access to over 2 billion video ad impressions per day on tier one sites like YouTube.  El Toro’s video targeting offering can place pre-roll, mid-roll and post-roll ads in 15, 30 and 60 second formats.  Full technical specifications...

Helping Candidates Win Elections

The El Toro IP Targeting system is being used by a large number of political campaigns in the 2014 primary and general elections.  One of our satisfied customers recently took some time to send us a letter documenting his results with the system.   At El Toro we believe that we are reshaping the way America advertises, by lowering cost and improving the effectiveness of online ads. We love getting letters like this, keep them...