Top 7 IP Targeting Tips & Tricks For 2018

  IP Targeting Tips By: Kramer Caswell In the last few days, we’ve seen Mark Zuckerberg defend himself in front of Congress in regards to the backlash received over the Cambridge Analytica scandal. One thing we know is that Facebook will be cracking down on their custom audience platform which was released back in 2012. While Facebook scrambles to find new ways to target users, advertising agencies and their clients are scrambling to find methods...

Click Through Rates—Are You Getting All You Can?

Nothing says they like you like a click. Learn more.  Buy today. Vote for us. Tell us now. A click is instant gratification and attribution that your online efforts are working. Isn’t it? My answer to that would be yes, and in some cases, no. Like most things in life, your click through rate (CTR) is only as good as the planning and product that you put into it—and the end results, your sales conversions,...