Look-Alike Models

Look-alike models are a common tool used by advertisers to generate targetable prospects.  Generally, look-alike models use segments from smaller audiences to help build larger audiences, which in turn provides the advertiser with added audience reach. Most online advertising platforms like Google and Facebook allow advertisers to develop models using online behavior.  For example on Facebook advertisers can model an audience that looks like their current fans.  The modeling variables can include obvious traits like...

Five Elements of Great Display Ads

El Toro offers one of the best technologies available for targeting your message to online audiences, however great targeting can’t overcome poor ad design. Through our platform, we have access to a great deal of data on what works and what doesn’t work with display advertising. Strong ads can outperform weak ads by as much as 200% when measuring click-through-rate (CTR).  Simply put, better ads equal better campaign performance. Let’s take a look at some crucial...