El Toro Announces Postal Rate Discounts for Campaigns that Combine IP Targeting and Direct Mail

Louisville, KY — Beginning March 1, a new United States Postal Service (USPS) discount program will allow companies that utilize direct mail to qualify for up to 2% off postage costs when they integrate their campaigns with El Toro IP Targeting. The Postal Service is launching several discount programs that provide incentives to companies when they utilize direct mail paired with innovative digital technologies. These programs offer postage discounts to mailers who use advanced technologies to...

Meet us at PSDA

El Toro offers some of the most innovative digital advertising tools available.  In fact you are probably reading this because of a perfectly targeted digital ad. The Print Services Distribution Association - PSDA15: P2P Solutions Summit is this week in Chicago.  If you are attending and interested in learning how El Toro can help improve the results of direct mail campaigns by adding IP Targeted digital advertising, please contact us using the form below.  Or...

Look-Alike Models

Look-alike models are a common tool used by advertisers to generate targetable prospects.  Generally, look-alike models use segments from smaller audiences to help build larger audiences, which in turn provides the advertiser with added audience reach. Most online advertising platforms like Google and Facebook allow advertisers to develop models using online behavior.  For example on Facebook advertisers can model an audience that looks like their current fans.  The modeling variables can include obvious traits like...