Five Elements of Great Display Ads

El Toro offers one of the best technologies available for targeting your message to online audiences, however great targeting can’t overcome poor ad design. Through our platform, we have access to a great deal of data on what works and what doesn’t work with display advertising. Strong ads can outperform weak ads by as much as 200% when measuring click-through-rate (CTR).  Simply put, better ads equal better campaign performance. Let’s take a look at some crucial...