Retail Attribution

The retail industry has undergone many changes in the past decade. With the rise of digital shopping, companies are constantly looking for ways of proving retail attribution offline and online. The ability to have increased accountability for every ad dollar spent is something that’s becoming more prevalent among all retail companies.

CRM Advertising & Targeting

CRM Advertising By: Kramer Caswell El Toro became a player in advertising technology when we first released our IP Targeting algorithm back in 2013. Since then, we’ve come a long way; we’ve introduced Account Based Marketing solutions, Geo-Framing technology, and Reverse Append. However, we’ve never drifted away from one of our core targeting techniques: CRM advertising. Customer Relationship Management (CRM) is a strategy for managing all your company's relationships and interactions with your customers and...

The Company that Killed the Cookie

via GIPHY By Aaron Peabody In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit...