Paying for “Viewability” is a Scam

By Estefan Albeiro In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors into rationalizing wasted dollars. Viewability should NEVER impact CPM, because it is not an accurate metric. If...

Tracking Conversions

One of the tools El Toro offers to clients is the ability to track web campaign conversions via a conversion pixel.  A pixel or cookie, is a small snippet of code that your webmaster needs to install on your website.  The El Toro conversion pixel can track either click conversions, view-through conversion or both (we call this a hybrid pixel).  For full instructions on how to install the El Toro conversion pixel please read the...