GDPR Impact On Europe: 4 Things To Know

GDPR Impact: Be In The Know By: Jeremy Sneed Think of how much technology has developed since 1995. The advancement of the Internet alone has changed and impacted almost every aspect of society, evolving the way humans live and interact. With these undeniable transformations, it’s hard to believe that the entire European Union has operated under the same data protection laws since the 1995 Data Protection Directive (DPD) with little to no updates or improvements....

Data Hygiene: Targeting & Advertising

Data Hygiene & Assuring Your CRM Is Clean In The Big Data World By: Connor Gaffney At El Toro, we deal with client's data every day. Over our years of experience, we’ve become pretty familiar with various formats that companies use for their CRM data. Below, we’ll outline some ways you can improve your data hygiene and ensure an easy workflow for your partners and you. This will help not only El Toro and other...

Data Driven Marketing: The Future of Marketing & Sales

Data Driven Marketing By: Kramer Caswell   There’s a great scene in AMC’s award winning show Mad Men in which a focus group is being conducted on dog food. At first, each pet owner is excited by the fact that their dog is enjoying the bowl of food in front of them. However, when they find out the food brand, they panic and refuse to let their pets eat anymore of it. The reason? The...

Big Data Presentation from DMFB Raleigh

Below is the slide deck for the presentation that El Toro CEO Stacy Griggs gave at the Digital Marketing for Business (DMFB) conference in Raleigh, NC on May 5, 2015.  Additionally, Mr. Griggs referenced data from Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment along with the usage of UTM Codes for campaign tracking.