Advertising Metrics

When analyzing the success of an advertising campaign, most agencies and platforms utilize the same metrics. The ad jargon used to show the outcome of an ad campaign can get a little distorted with so many numbers thrown together. Here is how we do it:

How to Convert Traffic Into Sales

Seven Tips to Convert Traffic Into Sales By: Kramer Caswell When it comes to building an effective website, many times the desired end result is forgotten. Successfully converting traffic into sales should always be the goal. Webmasters spend countless hours learning how to increase web traffic, but what about once the traffic starts arriving? In this article, we’ll give El Toro’s top seven tips for optimizing your website to convert web traffic into sales.  ...

Top 5 Stock Photography Tips For Businesses

Stock Photography Tips for Businesses By: Kramer Caswell I started out my career wanting to be a photojournalist. The challenge of trying to tell a great with just an image was something I loved. Quickly, I realized I wanted to be involved in advertising and technology, however, the passion of telling stories through photography never really went away. I began my career working alongside ad agencies, and found one of my biggest distastes was the...

The Company that Killed the Cookie

via GIPHY By Aaron Peabody In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit...