What Is A Lookalike Audience?

Lookalike Audience: The Modern Method of Advertising At Scale By: Aaron Peabody Lookalike audiences are a modern method of advertising typically associated with Facebook and Google but are used by multiple different platforms, El Toro included. The process for generating lookalike audiences involves taking a list of previous customer data (known as your “base audience”), uploading it to the ad platform and selecting criteria or interests that audience has in common. Based upon the selected...

GDPR Impact On Europe: 4 Things To Know

GDPR Impact: Be In The Know By: Jeremy Sneed Think of how much technology has developed since 1995. The advancement of the Internet alone has changed and impacted almost every aspect of society, evolving the way humans live and interact. With these undeniable transformations, it’s hard to believe that the entire European Union has operated under the same data protection laws since the 1995 Data Protection Directive (DPD) with little to no updates or improvements....

Data Hygiene: Targeting & Advertising

Data Hygiene & Assuring Your CRM Is Clean In The Big Data World By: Connor Gaffney At El Toro, we deal with client's data every day. Over our years of experience, we’ve become pretty familiar with various formats that companies use for their CRM data. Below, we’ll outline some ways you can improve your data hygiene and ensure an easy workflow for your partners and you. This will help not only El Toro and other...

The Company that Killed the Cookie

via GIPHY By Aaron Peabody In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit...

El Toro Announces Postal Rate Discounts for Campaigns that Combine IP Targeting and Direct Mail

Louisville, KY — Beginning March 1, a new United States Postal Service (USPS) discount program will allow companies that utilize direct mail to qualify for up to 2% off postage costs when they integrate their campaigns with El Toro IP Targeting. The Postal Service is launching several discount programs that provide incentives to companies when they utilize direct mail paired with innovative digital technologies. These programs offer postage discounts to mailers who use advanced technologies to...

Digital Advertising and Winning Elections.

The days of traditional political campaigning are over.  In campaigns past, a little known, poorly funded economics teacher would not have been able to unseat the House Majority Leader in a spring primary.  Especially when the Majority Leader outspent his opponent nearly 40 to 1. I am speaking of David Brat’s defeat of Eric Cantor of course; that race illustrates the change that political operatives and candidates across the nation need to take note.  While...

Click Fraud & Changing The Way You Advertise Online

Phantom Advertising Stats There are an array of companies online that can deliver hundreds of thousands of visitors to your website with the flick of a switch. You can decide where those “visitors” come from geographically and even where and how those “visitors” click through your page. This can be done for literally fractions of a cent. What does all this mean? Will those “visitors” actually buy something? Are these people even real humans? Who...

What’s in a name?

We sometimes get asked about our name. People often confuse us with a Mexican restaurant or an all-star infielder for the Pittsburgh Pirates. Why El Toro? We love the bull and the imagery associated with the matador’s battle with the bull. El Toro (the bull) is singularly focused on hitting its target the muleta or cape. We at El Toro Internet Marketing have the same singular focus on ensuring that your ads hit only the...