Send Website Visitors Direct Mail
Reverse Append: How It Works
El Toro is creating value from anonymous website visitors. We take your site visitors’ IP addresses and run them through our ”reverse appending” algorithm, determining their physical home or office address. So in this case, we take the unknown site visitor IP address, find their physical address, and now the advertiser can send them targeted direct mail pieces, through one of El Toro’s select direct mail partners.
Pixel the Site
By adding a web pixel or connecting other El Toro solutions, we match IPs to physical addresses.
Set the Business Rules
We work with our client to set the business rules on site interaction to qualify and segment audiences.
Match & Serve Direct Mail
The qualified audiences are sent direct mail to the household within 48 hrs. of interaction.
Reverse Append Advantage
Most contemporary digital products can only retarget with cookies online. We take the digital breadcrumbs created by visitors and allow our print partners to turn it into a physical mail piece, brochure, white paper, or catalog delivered to the prospect’s home within 48 – 72 hours of their web visit. Additionally, when installed site-wide, we can use the data generated by these web visits to customize a variable print direct mail with attributes of the visit (e.g. use an image of a white car if the user configured a white car on your website).
Our Print Partners
We are always looking to expand our partnerships with printers. Reverse Append allows Direct Mail partners to merge the strong touch points of direct mail, with the upward-bound trends of digital media spend for strong automated revenue streams. Contact us today and see if your company qualifies!
Get answers to our most common Reverse Append questions