Louisville, KY - October 3, 2017
Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors.
With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform certain steps, their IP address is sent through the patented El Toro IP Targeting algorithm that marries that IP address to their mailing address. El Toro provides the home record to a direct mail partner, and within 48 hours, a custom-printed postcard is delivered to the consumer via first-class mail.
“Monetizing anonymized website visitors has always been a challenge,” says Greg Mosley, Director of Sales at El Toro. “Someone may begin the checkout process or hit a contact form, but for one reason or another they back out of the website before converting. Digital tools exist to create recall and ask for the sale, but doing it in the physical realm with absolute certainty has been nearly impossible.”
Whether it’s by offering a discount to web visitors, or just persuading them to buy, Reverse Append can help advertisers sway anonymous online visitors in the physical world to acquire the results clients have been looking for.
About El Toro:
Louisville, KY based El Toro is a privately held Advertising Technology (AdTech) company that has developed and patented processes to target digital advertising via Internet Protocol (IP) addresses. These processes are then used to hyper-accurately target individuals or various groups of people based on location. El Toro provides targeted digital advertising to many high-value locations including households, hotels, college campuses, stadiums, convention centers, government buildings, and more. The El Toro technology is utilized by businesses of every scale -- from small automotive dealerships, to the Fortune 50. For more information, please visit El Toro at www.eltoro.com.
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