Retargeting of website visitors is a valuable component of many web advertising campaigns. Retargeting is simply the process of targeting web users who visited your site previously, but did not convert. When used in conjunction with IP targeting, retargeting can increase click-through-rate (CTR), conversions and sales. El Toro offers retargeting to our clients as part of our service offering. Retargeting visitors from your website requires the installation of a retargeting pixel that the team at El Toro will provide to you. To learn how to install this pixel on your website, we have developed step-by-step instructions. If you would like to get your retargeting campaign started, please contact us.