El Toro is a strong supporter of individual privacy and protector of Personally Identifiable Information (PII).  We understand that some clients may not wish to have internet ads served to them, as such we have developed the following mechanisms for you to opt-out of ads served via our network.

For cookie-based ads (typically re-targeting) El Toro relies on cookies from AppNexus which is a Demand-Side Platforms (DSP's).  To ensure that you completely opt-out of any ad placement via cookies you need to opt-out on their site.  Below are links and instructions:

App Nexus

You will have to scroll down the page to the opt out section and click on the "opt out" button, see screen shot below.

App Nexus Opt Out





Once you have completed this function App Nexus will place an opt-out cookie on your computer. The opt-out cookie tells App Nexus not to collect your Non-PII to tailor our online advertising campaigns.

Please note you will need to complete the process for each internet connected machine that you would like to exclude from receiving cookie-based advertisements.

IP Targeting

IP Targeting is inherently less invasive than targeting via cookies, due to the limited amount of information available to El Toro.  Since IP Targeting relies on your home address and IP Address to target ads, we need to add your name and home address to our exclusion list.  To opt out of El Toro's IP Targeting, please complete the following form.


If you have any questions about El Toro's privacy policy, you may review it at the following link or contact us.