IP Targeting
What Made Us Famous

Cookie-Free Digital Advertising

Household IP Targeting

IP Targeting does not use cookies, which is revolutionary in the digital advertising world. Our patented IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data. With IP Targeting, all of these datasets can be easily and effectively used to deliver ads directly to consumers. Our tech is 100% cookie-free and connects with real people at an unparalleled accuracy, eliminating ad fraud. With a 95% or greater confidence level, El Toro is the premier choice for digital advertising.

Gather Lists

Using your CRM, we can harvest the IP address of those specific households via our patented algorithm.

Grab The IP Address

Once the address goes through our algorithm, we identify the specific household IP address, becoming an entry point for digital advertising.

One-to-One Targeting

El Toro's patented IP Targeting algorithm create one to one marketing solutions, targeting those specific homes with display and video advertisements.

Leading With The Household

By leading with the household in our strategies, we get to a more empowered, validated and permanent approach to identifying and engaging target audiences. Any gaps within this ecosystem can be filled using El Toro’s technology, e.g. if we only have an IP, we can match the other two data points.

El Toro is in a unique position to identify audiences, bid and serve media and detail consumer decision journeys.

household ip targeting

El Toro Advantage

The programmatic digital advertising industry is infested with non-human and fraudulent Internet traffic, which costs advertisers billions of dollars every year. However, by mapping an IP to a physical location and serving digital advertisements at the IP level, advertisers are essentially inoculated from the effect of fraudulent traffic. This one-to-one level targeting provides insight into the quality of inventory prior to an ad serve, ensuring the best placement in front of a real consumer. El Toro owns the patent on IP matching, and has created a variety of product derivatives stemming from this technology. IP Targeting is also perfect for Account Based Marketing tactics.

Ditch the other forms of cookie-based online advertising and step into the future of household IP Targeting from El Toro.

Get answers to our most common IP Targeting questions

Get answers to our most common IP Targeting questions

View F.A.Q.

Ready to launch a campaign with El Toro?