Cookie-Free Digital Advertising
Household IP Targeting
Using your CRM, we can harvest the IP address of those specific households via our patented algorithm.
Grab The IP Address
Once the address goes through our algorithm, we identify the specific household IP address, becoming an entry point for digital advertising.
Leading With The Household
By leading with the household in our strategies, we get to a more empowered, validated and permanent approach to identifying and engaging target audiences. Any gaps within this ecosystem can be filled using El Toro’s technology, e.g. if we only have an IP, we can match the other two data points.
El Toro is in a unique position to identify audiences, bid and serve media and detail consumer decision journeys.
El Toro Advantage
The programmatic digital advertising industry is infested with non-human and fraudulent Internet traffic, which costs advertisers billions of dollars every year. However, by mapping an IP to a physical location and serving digital advertisements at the IP level, advertisers are essentially inoculated from the effect of fraudulent traffic. This one-to-one level targeting provides insight into the quality of inventory prior to an ad serve, ensuring the best placement in front of a real consumer. El Toro owns the patent on IP matching, and has created a variety of product derivatives stemming from this technology. IP Targeting is also perfect for Account Based Marketing tactics.
Ditch the other forms of cookie-based online advertising and step into the future of household IP Targeting from El Toro.