Google Drops a Bomb on Cookie-Based Advertising

That's the Way the Cookie Crumbles By: Jeremy Sneed Google announced this week that they will soon be launching their long awaited and anticipated new heightened privacy features within their Chrome web browser. Google essentially made the revelation that Chrome will now allow users to manage precisely who or what is tracking them online, throwing a wrench in online cookie tracking. This Chrome update is set to be released Tuesday, May 14. Didn’t we already...

Native Advertising

El Toro and Native Advertising By: Jeremy Sneed One form of digital advertising that’s on the rise in popularity right now is native advertising. Many people recognize El Toro as their go-to for traditional digital advertising without realizing that our ad serving capabilities span across multiple forms of digital advertising, including native advertising. What exactly is native advertising? Native advertising is its own form of display advertising. What sets native advertising aside as its own...

Yet Another Web Browser Streamlines Tracker Blocking

Firefox follows in line with other browsers for cookie and tracker blocking By: Jeremy Sneed The list of marketing enterprises out to make use of collected data on consumers may be even longer than the list of those who aren’t. Most of these organizations are out to gather whatever information they can on what consumers are doing online. Tracking is being done behind people’s online data as much as possible, it makes sense, after all...

Louisville Bats 2019 Excitement

Another exciting year for the Louisville Bats By: Jeremy Sneed The Louisville Bats made an exciting announcement to the press today! Our home baseball team has a new team manager and it’s none other than long-time baseball star, Jody Davis. The announcement was made public in January of this year but just today was announced officially today at a local press conference at Slugger Stadium. El Toro is a proud sponsor of the Louisville Bats...

4 Tips for Retail Advertisers

Setting Retailers Up for Success this Peak Sales Season By: Jeremy Sneed Retail peak season is almost upon us! According to the National Retail Federation (NRF), the holiday season is responsible for 20% of the entire year’s retail sales, this means over $200 billion is expected to be spent just over a month’s time. Holiday spending is on the rise too. According to the NRF, over the past decade the average annual growth in holiday...

Multichannel and Omnichannel Marketing

Multiple Screens, Various Touchpoints, Numerous Mediums ...All Executed Indistinguishably By: Jeremy Sneed Multichannel marketing and omnichannel marketing sound relatively similar, so what exactly is the difference between the two? Multichannel marketing translates to marketing across multiple channels, creating consumer touchpoints on a number of different platforms, both physical and/or digital. This approach is being adopting by a growing number of marketers as advertising continues to spread its reach to countless numbers of avenues. For example,...

Leveraging Emotional Appeal

Tapping Into Consumer Emotions: Making a Lasting Ad Impression By: Jeremy Sneed If you’ve been keeping up with our blog lately, then you’ve been noticing a lot of content around the use of identity resolution to bring about personalization in advertising to lift campaign conversions. Now that you’re better versed on the power of one to one marketing, implementing it among your advertising is the next step. When creating these highly relevant advertisements, how can...

One to One Marketing: 7 Statistics

One to One Marketing: Bringing Personalization to Hyper-Accurate Targeting By: Jeremy Sneed One to one marketing (1:1 marketing). It sounds like new marketing jargon, but in actuality, it goes back to the very basics of enhancing customer experience. 1:1 marketing is the same mentality that existed back in the old local mom and pop store era. Back when store owners and workers knew their customers as well as their preferences, they could better assist them...

CRM Retargeting: 6 Noteworthy Statistics

El Toro Sheds Light On Highly Successful CRM Retargeting By: Jeremy Sneed Retargeting is a term that gets thrown around a lot in marketing. Check out some of the recent headlines, “Why Retargeting is the Hottest Area of Ad Tech” or “Why Every Marketer Should Consider Retargeting” are just a couple raving article titles. They’re right, retargeting is phenomenal, it’s an incredible way to further engage with your customer base or those who have shown...

Marketing Segmentation

Marketing Segmentation For Digital Advertising By: Connor Gaffney Everyone in the business world is familiar with marketing segmentation. Students are taught the importance of it early on in their academic career, establishing a crucial skill for them. The four primary methods of segmentation are: Geographic, Psychographic, Demographic and Behavioral. All four have their use depending on the audience a company wants to go after. The consumer is everything, and being able to understand who your...