The Eeriest of Ad Tech Teams

Things Here Aren’t Always What They Seem: El Toro Gets a Little Creepy Come Halloween By: Jeremy Sneed Halloween is Around the Corner It’s the first week of October and you know what that means ...things are already getting spoooooky. Okay, or weak jokes aside it really is time for the Halloween season! Here are the facts you need to know to look good at your Halloween gatherings this year.  - 120 MILLION people dress up...

Device ID Targeting

Advertising for the 21st Century: Real-World Consumer Insights By: Jeremy Sneed There’s a lot of exposure and limelight around our out-of-this-world IP Targeting. In the midst of such hype, what sometimes goes underwritten is our Device ID Targeting. In the case of Device ID Targeting, you’re targeting devices rather than locations. Yes, IP Targeting is as revolutionary as they say, but the El Toro expertise doesn’t end there. Spanning beyond our IP Targeting, Device ID...

Let’s Just Say, We’re Different

Digging in a Bit on El Toro's Distinctive IP Targeting By: Jeremy Sneed Tech is a growing industry. As a matter of fact, according to the International Data Corporation (IDC), the technology industry as a whole will account for nearly $1.5 trillion of the United States economy this year alone. This massive dollar figure is up 5% from last calendar year. From this point forward, it's only expected to grow more year after year. With...

Running with the Bulls: Summer 2019

Nearly 20 New Faces Conclude This Summer's Internship Program By: Jeremy Sneed As summer comes to a close, so does the El Toro summer internship program, Running with the Bulls. For the last three months of summer, nearly 20 interns have spent their days working behind the doors of El Toro. These interns were spanned across departments, adding to our development, sales and marketing, as well as ad operations teams. It’s all about team At...

The 2019 Bluegrass World Series

Another Great Year for El Toro and the Bluegrass World Series  By: Jeremy Sneed 2019 marked another fantastic year for the Bluegrass World Series at Louisville’s famous Slugger Field. The El Toro Suite was the place to be this first full week of August as some of baseball’s most cherished players took to the field. The Bluegrass World Series is home to the Louisville Stars, a culmination of some of MLB’s top retired players who...

The Fruition of El Toro

Founder, David Stadler, Shares Some of the El Toro Story By: Jeremy Sneed Have you heard the narrative? One of the first El Toro podcasts sits down with company co-founder, David Stadler. Stadler began his time with El Toro doing essentially everything, being just one of the three original masterminds. Fast-forward 7 years, Stadler now delivers his expertise as Co-Founder and Director of Ad Operations for El Toro. Stadler sat down to sip some bourbon...

Installing Google Tag Manager on your website

Follow these steps to install Google Tag Manager on your website:   Step #1 Open Google Tag Manager and click on “Admin”.  Step #2 Click on “Install Google Tag Manager”.  Step #3 Copy the first code and paste it as high in the <head> of the page as possible: Copy the second code and paste it immediately after the opening <body> tag:

The El Toro Podcast

The El Toro Insider You've Been Looking For By: Jeremy Sneed Just under a year ago, El Toro released our very own, home-produced podcast. It all began when some core members of our team gathered together with one core common mission, how do we better reach the masses?  A year or so ago, when we first sat down to discuss, what we wanted to do as a collective whole was to spread our story and...

El Toro and The California Consumer Privacy Act

El Toro: AB-375 Compliance By: El Toro The California Consumer Privacy Act (CCPA), officially called AB-375, contains a series of new privacy requirements for citizens of California that become effective January 1, 2020.  El Toro is a national leader in privacy compliance reporting.  As such we are forward compliant with this new regulation. Privacy Organizations El Toro is a participating member of the leading organizations for consumer privacy and digital marketing including the Association of National Associations...

Google Drops a Bomb on Cookie-Based Advertising

That's the Way the Cookie Crumbles By: Jeremy Sneed Google announced this week that they will soon be launching their long awaited and anticipated new heightened privacy features within their Chrome web browser. Google essentially made the revelation that Chrome will now allow users to manage precisely who or what is tracking them online, throwing a wrench in online cookie tracking. This Chrome update is set to be released Tuesday, May 14. Didn’t we already...