4 Tips for Retail Advertisers

Setting Retailers Up for Success this Peak Sales Season By: Jeremy Sneed Retail peak season is almost upon us! According to the National Retail Federation (NRF), the holiday season is responsible for 20% of the entire year’s retail sales, this means over $200 billion is expected to be spent just over a month’s time. Holiday spending is on the rise too. According to the NRF, over the past decade the average annual growth in holiday...

Multichannel and Omnichannel Marketing

Multiple Screens, Various Touchpoints, Numerous Mediums ...All Executed Indistinguishably By: Jeremy Sneed Multichannel marketing and omnichannel marketing sound relatively similar, so what exactly is the difference between the two? Multichannel marketing translates to marketing across multiple channels, creating consumer touchpoints on a number of different platforms, both physical and/or digital. This approach is being adopting by a growing number of marketers as advertising continues to spread its reach to countless numbers of avenues. For example,...

Leveraging Emotional Appeal

Tapping Into Consumer Emotions: Making a Lasting Ad Impression By: Jeremy Sneed If you’ve been keeping up with our blog lately, then you’ve been noticing a lot of content around the use of identity resolution to bring about personalization in advertising to lift campaign conversions. Now that you’re better versed on the power of one to one marketing, implementing it among your advertising is the next step. When creating these highly relevant advertisements, how can...

One to One Marketing: 7 Statistics

One to One Marketing: Bringing Personalization to Hyper-Accurate Targeting By: Jeremy Sneed One to one marketing (1:1 marketing). It sounds like new marketing jargon, but in actuality, it goes back to the very basics of enhancing customer experience. 1:1 marketing is the same mentality that existed back in the old local mom and pop store era. Back when store owners and workers knew their customers as well as their preferences, they could better assist them...

CRM Retargeting: 6 Noteworthy Statistics

El Toro Sheds Light On Highly Successful CRM Retargeting By: Jeremy Sneed Retargeting is a term that gets thrown around a lot in marketing. Check out some of the recent headlines, “Why Retargeting is the Hottest Area of Ad Tech” or “Why Every Marketer Should Consider Retargeting” are just a couple raving article titles. They’re right, retargeting is phenomenal, it’s an incredible way to further engage with your customer base or those who have shown...

Marketing Segmentation

Marketing Segmentation For Digital Advertising By: Connor Gaffney Everyone in the business world is familiar with marketing segmentation. Students are taught the importance of it early on in their academic career, establishing a crucial skill for them. The four primary methods of segmentation are: Geographic, Psychographic, Demographic and Behavioral. All four have their use depending on the audience a company wants to go after. The consumer is everything, and being able to understand who your...

B2B IP Targeting

B2B IP Targeting: Bringing Digital Advertising to B2B Lead Generation By: Jeremy Sneed Too often IP Targeting is viewed as one entity that operates for a single defined purpose. With El Toro, this couldn’t be further from the truth. While we began with IP Targeting at the consumer level, it was merely a starting point. The core of our IP Targeting was birthed when we saw a need in the ad industry for more accuracy and...

Online Advertising Platforms

Top Online Advertising Platforms For Generating Leads By: Kramer Caswell In the ever-expanding space of advertising technology platforms, few stand out as the most sustainable and reliable for generating actual leads. For El Toro, our method of identity resolution is through MatchBack Analysis. In other words, we base the performance of a digital advertising campaign on sales, not metrics like CTR. There are a small number of online advertising platforms for generating leads. Our team...

What Is A Lookalike Audience?

Lookalike Audience: The Modern Method of Advertising At Scale By: Aaron Peabody Lookalike audiences are a modern method of advertising typically associated with Facebook and Google but are used by multiple different platforms, El Toro included. The process for generating lookalike audiences involves taking a list of previous customer data (known as your “base audience”), uploading it to the ad platform and selecting criteria or interests that audience has in common. Based upon the selected...

What is Identity Resolution?

Answering Your Questions On Identity Resolution By: Jeremy Sneed If you’re reading this, likely you’re familiar with El Toro and the fact that we own our very own one of a kind IP Targeting technology. If truly you know us well enough, then you know the core beauty behind our tech is the ability to target people with unbelievable levels of accuracy via the IP address. What can companies do to leverage this knowledge? By...