How to Convert Traffic Into Sales

Seven Tips to Convert Traffic Into Sales By: Kramer Caswell When it comes to building an effective website, many times the desired end result is forgotten. Successfully converting traffic into sales should always be the goal. Webmasters spend countless hours learning how to increase web traffic, but what about once the traffic starts arriving? In this article, we’ll give El Toro’s top seven tips for optimizing your website to convert web traffic into sales.  ...

Thunder Over Louisville 2018

Sixty-five degrees, sunny and not a cloud in the sky. For Thunder Over Louisville, you couldn’t have asked for better weather. Three years running, El Toro hosted our annual Thunder Viewing Party and it was a huge success!   In preparation for the sold out party, our very own Maurice Williams hauled in over 300 pounds of meat to feed the guests. The pictures can’t do the food justice - it tasted better than it...

Top 7 IP Targeting Tips & Tricks For 2018

  IP Targeting Tips By: Kramer Caswell In the last few days, we’ve seen Mark Zuckerberg defend himself in front of Congress in regards to the backlash received over the Cambridge Analytica scandal. One thing we know is that Facebook will be cracking down on their custom audience platform which was released back in 2012. While Facebook scrambles to find new ways to target users, advertising agencies and their clients are scrambling to find methods...

Top 5 Stock Photography Tips For Businesses

Stock Photography Tips for Businesses By: Kramer Caswell I started out my career wanting to be a photojournalist. The challenge of trying to tell a great with just an image was something I loved. Quickly, I realized I wanted to be involved in advertising and technology, however, the passion of telling stories through photography never really went away. I began my career working alongside ad agencies, and found one of my biggest distastes was the...

User Experience: IP Targeting Website

El Toro believes in their technology and wants to prove it to the customer as well. As IP Targeting became more popular, El Toro has been growing into a major player in the digital advertising world. In November 2017, Deloitte ranked El Toro as the 13th fastest-growing technology company in North America. IP Targeting serves as the base for El Toro’s product offering and continues to help with this growth.  Because of this, El Toro felt...

El Toro AdTech & Ensuring Brand Safety

Digital Brand Safety Here at El Toro, we understand our clients’ concerns regarding digital brand safety. “Will my banner ads appear on vice websites?” “Will my advertisements be seen on adult websites?” The quick answer to that question is no. But, we thought we’d outline the steps we take to make sure our clients continue to be seen in a good light in the wake of Google and YouTube’s adpocalypse.   The Triple Check Process...

Political Ads: Best Practices for Effective Campaigning

Political Ads By: Kramer Caswell Over the past four years, El Toro has become one of the premier names in political digital advertising. We view creatives every single day, and feel it’s safe to say we know a thing or two about making effective political ads. Political consulting firms spend hours working on creatives, perfecting the messaging of their candidate through digital banner ads. This article will be highlighting some of the most effective ads...

Revolutionary Approach to GOTV Provides 25% Increase in Voters

Louisville, KY  |  March 13, 2018 -- In 1980, the English new wave band The Buggles released their iconic song "Video Killed the Radio Star" in the height of the Cold War between the United States and Russia. The hit track celebrated the evolution of a newer technology over its obsolete predecessor. At a time when Russian hacking and political influence has us questioning how to get better informed Americans to the polls, a unique...

Louisville Bats And El Toro Home Run!

Spring is just around the corner, finally. The springtime in Louisville brings not only great weather, Derby season and bluegrass, but also Louisville Bats Baseball! In just 30 days, the Louisville Bats will be hosting their very first home game against the Toledo Mud Hens for the 2018 season! The El Toro team has already enjoyed countless games and events hosted by the Bats organization over the years, so we couldn’t be more excited to...

Why Is It Important To Use Digital In Your Political Campaign?

Digital Political Campaign By: Kramer Caswell As the first primary elections begin to take place, many campaigns are trying to jump start theirmid-term advertising to get ahead of the opponent. It’s not unlikely that your campaign manager has suggested using online resources for advertising, but running a digital political campaign is more than just reaching voters on social media. How important is it to use digital marketing in your political campaign? In 2018, the answer...