Creative Director

Louisville, KY | Full-Time

Creative Director Job Description

One of the most well-known tech companies in Louisville Kentucky is on the hunt for an experienced creative director who will help lift our brand to new heights.  They are a leading technology company that provides a patented suite of innovative digital advertising tools to clients across a wide variety of industries.

The ideal candidate has relevant experience in digital advertising and/or digital advertising technologies. They will manage all creative executions across all brands/entities of the company. Responsible for working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. This person will plan advertising, oversee the creative process and give guidance to the creative people that work under them.

Objectives

  • Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
  • Collaborate with the marketing and sales departments in developing marketing plans, analysis of results, and identifying opportunities
  • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
  • Responsible for brand tracking, market trends, consumer needs, and the competitive landscape

Daily and Monthly Responsibilities

  • Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
  • Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
  • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
  • Present, or oversee presentation of final concepts, and obtain approvals for deliverables

Skills & Qualifications

  • 10 years of related experience with 7+ years of creative direction in agency or corporate setting
  • Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
  • Proven experience with concept development
  • Highly skilled with leading a team of creative talent
  • Strong creative vision with an understanding of business objectives