Targeting Venues, Not Households
How It Works
Generate a digital B2B clientele with the IP targeting technology created by El Toro! Captive Audience starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. We do this by analyzing billions of pieces of data (transit, transactional, and offline data) through our IP algorithm, which determines the IP addresses.
Identify Target Locations
Polygon Location to Grab IP Address
Target Location With Banner Ads
El Toro Advantage
Captive Audience works because we have heuristic information on the prospects based on their location. The applications for creating a digital B2B audience are endless, and advertisers have developed new ways to use it for a broad range of audiences and industries.
The use-cases for a digital B2B IP targeting campaign are truly limitless. Whether you're advertising at competitors business, a business to get their attention, trade shows at convention centers, or events catered to students on a college campus, Captive Audience makes it easy to serve to that specific business IP address and create the desired digital B2B list.
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