B2B IP Targeting

B2B IP Targeting: Bringing Digital Advertising to B2B Lead Generation By: Jeremy Sneed Too often IP Targeting is viewed as one entity that operates for a single defined purpose. With El Toro, this couldn’t be further from the truth. While we began with IP Targeting at the consumer level, it was merely a starting point. The core of our IP Targeting was birthed when we saw a need in the ad industry for more accuracy and...

Online Advertising Platforms

Top Online Advertising Platforms For Generating Leads By: Kramer Caswell In the ever-expanding space of advertising technology platforms, few stand out as the most sustainable and reliable for generating actual leads. For El Toro, our method of identity resolution is through MatchBack Analysis. In other words, we base the performance of a digital advertising campaign on sales, not metrics like CTR. There are a small number of online advertising platforms for generating leads. Our team...

What Is A Lookalike Audience?

Lookalike Audience: The Modern Method of Advertising At Scale By: Aaron Peabody Lookalike audiences are a modern method of advertising typically associated with Facebook and Google but are used by multiple different platforms, El Toro included. The process for generating lookalike audiences involves taking a list of previous customer data (known as your “base audience”), uploading it to the ad platform and selecting criteria or interests that audience has in common. Based upon the selected...

What is Identity Resolution?

Answering Your Questions On Identity Resolution By: Jeremy Sneed If you’re reading this, likely you’re familiar with El Toro and the fact that we own our very own one of a kind IP Targeting technology. If truly you know us well enough, then you know the core beauty behind our tech is the ability to target people with unbelievable levels of accuracy via the IP address. What can companies do to leverage this knowledge? By...

Political Advertising Regulations

We’re only 49 days until the midterm election. It’s not too late to engage in running a political advertising campaign through our IP Targeting abilities. Learn what many are doing to combat fraud this election cycle and how El Toro's system combats that.

Digital Event Marketing: Pre-Event, Real-Time, and Post-Event

Digital Event Marketing By: Jeremy Sneed As a whole, just how extensively do corporations and brands realize the mass amounts of effort, time and resources that is spent on events? Local events, outreach opportunities, trade shows, and other related events is a much larger industry than most realize. The Convention Industry Council released a report that gave great insight into just how colossal the event industry truly is. Accord to the study, each year around...

Social Media Distrust and Political Marketing

With so much backlash towards Facebook in 2018 alone, it seems now is perhaps the best time to move marketing spend away from the social media platform. Instead we believe in allotting that spend to more advantageous digital marketing efforts.

Advertising Metrics

When analyzing the success of an advertising campaign, most agencies and platforms utilize the same metrics. The ad jargon used to show the outcome of an ad campaign can get a little distorted with so many numbers thrown together. Here is how we do it:

4 Types of Programmatic Advertising

What is programmatic advertising? Specifically, what is programmatic ad buying? If you’re in the business of marketing or advertising, programmatic advertising is something you will want to be well versed in as it continues to increase its prominence every year in the digital advertising world. Learn the four types of programmatic for your next digital ad campaign!

Truth In Advertising

The beauty of advertising is you can show off your brand in any way you wish. How many places have can you pass in New York City claiming to have the “world’s best cup of coffee”? In the end, the truth is, you have to advertise the truth.