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Laser Center of Louisville: We Are Huge Fans!

Part of the benefits package here at El Toro is access to the great work that's done from the Laser Center of Louisville. For the past year and a half, our employees have been treated by the laser team. We love the work they do and are huge fans!   About Laser Center of Louisville Laser Center of Louisville uses K-Laser Therapy which is an FDA cleared therapeutic treatment that manages pain and inflammation while...

Data Driven Marketing: The Future of Marketing & Sales

Data Driven Marketing By: Kramer Caswell   There’s a great scene in AMC’s award winning show Mad Men in which a focus group is being conducted on dog food. At first, each pet owner is excited by the fact that their dog is enjoying the bowl of food in front of them. However, when they find out the food brand, they panic and refuse to let their pets eat anymore of it. The reason? The...

Identity Resolution in Advertising

Identity Resolution in Advertising: Are Data Cocktails the Best Fix for Attribution? By: Abner Miralda Omnichannel marketing, multi-channel marketing, multi-platform marketing, integrated marketing…It’s starting to blend together isn’t it? As capitalism works its magic, more avenues and strategies to reach consumers become available, challenging marketers to find the perfect mix that delivers the best results. Enter identity resolution, the data-driven way to learn about individuals and what media mixes pushed them further down the consumer...

How IP Targeting is the Political Digital Advertising Game Changer

Political Marketing By Marty Meyer, President of Political Campaigns at El Toro IP Targeting IP Targeting is changing the way political marketing is done, and how campaigns are fought. With the growth of the digitally savvy political campaign, political marketing techniques play a pivotal role in the way campaigns are won and will dictate results.   Digital elections have arrived Prior to the 2010 election, political parties were blind to digital. During the 2010 election,...

View Through Conversions and You

View Through Conversions January 25th, 2018 By: Connor Gaffney In the modern marketing world, digital is everything. Competitive businesses must constantly seek ways to refine their methods of advertising and perfect campaign performance. To do so, reporting metrics must be relevant, enabling teams to measure success more effectively. Click through conversions make online performance easy to measure, but it can be difficult to judge the effectiveness of display ads that aren’t clicked on since consumers...

Starting Your Career? Consider Louisville and El Toro

It’s no easy task to figure out where to start a career. However, research shows Louisville is a great place to consider! Fundera, a small business financing site, lists Louisville as one of The Top Cities for Entry-Level Jobs in an article that provides a landscape view of the most suitable cities for young professionals. In the article, El Toro is recognized as one of the city’s exemplary businesses for providing opportunities for entry-level employees....

7 Tips When Reviewing Digital Political Consulting Firms

Political Consulting Firms Plus El Toro’s Ad Tech By: Kramer Caswell The political consulting industry is saturated with thousands of individuals and firms who claim they can get you into office. While many of them are great at what they do, the majority don’t have the experience or expertise to drive your campaign. When you put your trust into the various different digital political consulting firms, be sure to follow these seven recommended tips:  ...

Three Political Marketing Strategies: Using El Toro for Digital Advertising

Political Marketing Strategies By: Kramer Caswell In an earlier post, we discussed our Top 10 Digital Marketing Tips for running a successful political campaign in 2018. With the great response we garnered, we felt it would be helpful to dive into more details of driving voters to the polls this year. Political marketing strategies, especially in the last 8 years, have been crucial to winning elections. While we all know the effectiveness of getting your message...

Meet the Team: Connor Gaffney

By: Connor Gaffney Where to begin. Hello to everyone who is reading this, I’m Connor Gaffney, a Project Coordinator at El Toro. In October of this year, I started as an Intern here as most do. Due to a variety of factors that can be attributed to probably 50% luck, 40% being in the right place at the right time, and 10% of my own ability (maybe 20% if I’m feeling cocky) I managed to...