EL TORO BLOG

The Fruition of El Toro

Founder, David Stadler, Shares Some of the El Toro Story By: Jeremy Sneed Have you heard the narrative? One of the first El Toro podcasts sits down with company co-founder, David Stadler. Stadler began his time with El Toro doing essentially everything, being just one of the three original masterminds. Fast-forward 7 years, Stadler now delivers his expertise as Co-Founder and Director of Ad Operations for El Toro. Stadler sat down to sip some bourbon...

Installing Google Tag Manager on your website

Follow these steps to install Google Tag Manager on your website:   Step #1 Open Google Tag Manager and click on “Admin”.  Step #2 Click on “Install Google Tag Manager”.  Step #3 Copy the first code and paste it as high in the <head> of the page as possible: Copy the second code and paste it immediately after the opening <body> tag:

The El Toro Podcast

The El Toro Insider You've Been Looking For By: Jeremy Sneed Just under a year ago, El Toro released our very own, home-produced podcast. It all began when some core members of our team gathered together with one core common mission, how do we better reach the masses?  A year or so ago, when we first sat down to discuss, what we wanted to do as a collective whole was to spread our story and...

El Toro and The California Consumer Privacy Act

El Toro: AB-375 Compliance By: El Toro The California Consumer Privacy Act (CCPA), officially called AB-375, contains a series of new privacy requirements for citizens of California that become effective January 1, 2020.  El Toro is a national leader in privacy compliance reporting.  As such we are forward compliant with this new regulation. Privacy Organizations El Toro is a participating member of the leading organizations for consumer privacy and digital marketing including the Association of National Associations...

Google Drops a Bomb on Cookie-Based Advertising

That's the Way the Cookie Crumbles By: Jeremy Sneed Google announced this week that they will soon be launching their long awaited and anticipated new heightened privacy features within their Chrome web browser. Google essentially made the revelation that Chrome will now allow users to manage precisely who or what is tracking them online, throwing a wrench in online cookie tracking. This Chrome update is set to be released Tuesday, May 14. Didn’t we already...

Native Advertising

El Toro and Native Advertising By: Jeremy Sneed One form of digital advertising that’s on the rise in popularity right now is native advertising. Many people recognize El Toro as their go-to for traditional digital advertising without realizing that our ad serving capabilities span across multiple forms of digital advertising, including native advertising. What exactly is native advertising? Native advertising is its own form of display advertising. What sets native advertising aside as its own...

Installing the Reverse Append Pixel with Google Tag Manager

Google Tag Manager (GTM) is a very common tool for installing third party pixels or tags on websites. The instructions below demonstrate how to install the El Toro Reverse Append Pixel on your website using GTM. There is no need to place the pixel code in the page source if it is being placed with GTM. Step #1 First, you need to have a GTM account that is configured for your website. Step #2 Sign...

Yet Another Web Browser Streamlines Tracker Blocking

Firefox follows in line with other browsers for cookie and tracker blocking By: Jeremy Sneed The list of marketing enterprises out to make use of collected data on consumers may be even longer than the list of those who aren’t. Most of these organizations are out to gather whatever information they can on what consumers are doing online. Tracking is being done behind people’s online data as much as possible, it makes sense, after all...

Louisville Bats 2019 Excitement

Another exciting year for the Louisville Bats By: Jeremy Sneed The Louisville Bats made an exciting announcement to the press today! Our home baseball team has a new team manager and it’s none other than long-time baseball star, Jody Davis. The announcement was made public in January of this year but just today was announced officially today at a local press conference at Slugger Stadium. El Toro is a proud sponsor of the Louisville Bats...

4 Tips for Retail Advertisers

Setting Retailers Up for Success this Peak Sales Season By: Jeremy Sneed Retail peak season is almost upon us! According to the National Retail Federation (NRF), the holiday season is responsible for 20% of the entire year’s retail sales, this means over $200 billion is expected to be spent just over a month’s time. Holiday spending is on the rise too. According to the NRF, over the past decade the average annual growth in holiday...