EL TORO BLOG

Running With The Bulls Is Back

El Toro is home to a large number of new faces right now! Here at El Toro, we pride ourselves in our robust internship program, Running With the Bulls. The last time you may have read about our internship program was last summer, 2017, our first year hosting a formalized, at-scale program. El Toro was home to 12 interns for the summer of 2017, that plus our other non-summer interns ended up totaling to 20...

User Experience: Modeled IP Targeting

Modeled IP Targeting is the latest UX update we're supplying for our clients. Modeled IP Targeting is a brand new site to provide valuable information on our modeled techniques, with detail on the additional verification steps El Toro utilizes to create the “model” for IP targeting. We are the model for IP Targeting! El Toro believes in their technology and wants to prove it to the customer as well. As IP Targeting became more popular,...

Meet The Team: Allie Tassi

By: Allie Tassi As a college marketing student from Chicago, I wasn’t sure what to expect when moving toLouisville for an internship. I had heard of El Toro and their IP Targeting technologies prior to starting my job here, but didn’t have much knowledge behind what I was walking in to. I was skeptical about leaving home for the summer and moving to a city I’d never been to, not knowing a single person. I...

User Experience: ISP Authenticated IP Targeting

We're back with a brand new update for our customers in regards to user experience! Let's talk about ISP Authenticated IP Targeting. El Toro believes in their technology and wants to prove it to the customer as well. As IP Targeting became more popular, El Toro has been growing into a major player in the digital advertising world. In November 2017, Deloitte ranked El Toro as the 13th fastest-growing technology company in North America. IP...

What Is Geofencing?

Geofencing vs. Geoframing Technology By Kramer Caswell I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for iced coffee at a discount. Iced coffee is my favorite morning drink; I have one every day and claim my Starbucks Rewards...

Go Digital or Go Home

Should I Use Digital Advertising? By Jeremy Sneed In this day and age it seems like the opportunities for advertising your business are endless. Avenues of advertising range across the board from digital, to television, billboards, radio, magazines, mailers, newspapers, and more.   Should I use digital advertising? With so many options available, the real question is, should you even use digital advertising? Where should you really be advertising your business? The answer is simple ...digitally,...

El Toro and the Jurich Group

By Jeremy Sneed If you’ve had the pleasure of working with El Toro you may know about our six distinct ad tech products that have revolutionized digital advertising. One of our most unique products under our IP targeting umbrella is venue replay, also known as geoframing. This technology makes it possible to target people that visited a specific location. Through geoframing, we are able to target any location or venue and at any specific time...

The Facebook Political Targeting Debacle

Facebook Political Targeting By Jeremy Sneed Here we are almost two years since the 2016 presidential election in the United States and Facebook still can’t catch a break from the backlash and repercussion from Facebook political targeting influence on the 2016 election. It seemed no coincidence that these Russian-bought ads began in June of 2015, the same month that Donald Trump announced his candidacy. Just last week House Democrats released the 3,500 Facebook ads that...

Rise of the Rest Stops at El Toro

Just this past week El Toro made waves again in the entrepreneur and startup community. Steve Case and his recently started venture capital firm, Revolution, came through the great city of Louisville on their Rise of the Rest tour, making sure to stop by El Toro on their journey.   What a fantastic way to end #ROTR7! Here are some clips of our day in #Louisville. Thank you to the local leaders, ecosystem builders and...

Our Local Clients & Partners: Laser Center of Louisville

Over the years, we’ve partnered with some pretty incredible local businesses and franchises. From the Louisville Bats, Rabbit Hole Bourbon, to Louisville City, we continue to push our clients to shop local here in Louisville!   In preparation for our annual Thunder Over Louisville, we’re restocking the #RabbitHole bar! What’s a party without some Rabbit Hole bourbon? pic.twitter.com/meOYjbNuBS — El Toro IP Targeting (@ElToroDotCom) April 20, 2018   Laser Center of Louisville One of our...