EL TORO BLOG

Behind the Bullseye: Francesca ‘Frankie’ Socolick

Golden Nuggets & Secret Sauce: A Recipe for Good User Experiences By: Francesca ‘Frankie’ Socolick - Senior UX Engineer Ever ask anyone what came first, the chicken or the egg? Undoubtedly you will hear a compelling argument for either side. One might say the chicken came first since it’s needed to produce said egg. Others say it was the egg that hatched said chicken, as the chicken wouldn’t exist in the first place to make...

The Gateway to NuLu

The Gateway to NuLu By: Jeremy Sneed Have you heard yet? El Toro is growing!  Since our founding in 2011, El Toro’s growth has blown away projections and expectations. Growth has been so explosive that we’ve even ranked as the 13th fastest-growing tech company in the nation according to Deloitte's Tech Fast 500. You hear about our explosive growth but let us reiterate our roots, El Toro started with three guys in a basement.  Now,...

Optimizing Your Ad Campaigns

Optimizing Your Ad Campaign By: Jeremy Sneed What Does That Really Mean? Advertising optimization is the concept of giving your ads a much greater impact. You’re serving impressions with your ad campaign, but how can you make them have a greater influence over your target audience? Our ad tech and ad targeting are built on precision. Creating a worthwhile ad campaign, on the other hand, is a form of art rather than an exact science....

1st, 2nd, and 3rd Party Data

Breaking Down Data By: Jeremy Sneed How many of you are cluelessly nodding your heads along when you see headlines talking about data or when it comes up in conversation?  There’s so much talk around data and around it all tends to make things confusing. Don’t worry, we’re here to break down what it all really means. Specifically, we’re here to break down data by 1st, 2nd, and 3rd party data.  What is data anyway?...

Whiskey Row, Bourbon, and Tacos

A Part of a Growing Neighborhood By: Jeremy Sneed We brag a lot about our new home. After all, the bustling neighborhood of Nulu is our upcoming place of residence. Make no mistake, however, we’re still madly in love with our current home in downtown Louisville. For now, El Toro is tucked away just a block off of Louisville’s famous Whiskey Row. The buildings at the 100-block of Main Street not only give us a...

The Eeriest of Ad Tech Teams

Things Here Aren’t Always What They Seem: El Toro Gets a Little Creepy Come Halloween By: Jeremy Sneed Halloween is Around the Corner It’s the first week of October and you know what that means ...things are already getting spoooooky. Okay, or weak jokes aside it really is time for the Halloween season! Here are the facts you need to know to look good at your Halloween gatherings this year.  - 120 MILLION people dress up...

Device ID Targeting

Advertising for the 21st Century: Real-World Consumer Insights By: Jeremy Sneed There’s a lot of exposure and limelight around our out-of-this-world IP Targeting. In the midst of such hype, what sometimes goes underwritten is our Device ID Targeting. In the case of Device ID Targeting, you’re targeting devices rather than locations. Yes, IP Targeting is as revolutionary as they say, but the El Toro expertise doesn’t end there. Spanning beyond our IP Targeting, Device ID...

Let’s Just Say, We’re Different

Digging in a Bit on El Toro's Distinctive IP Targeting By: Jeremy Sneed Tech is a growing industry. As a matter of fact, according to the International Data Corporation (IDC), the technology industry as a whole will account for nearly $1.5 trillion of the United States economy this year alone. This massive dollar figure is up 5% from last calendar year. From this point forward, it's only expected to grow more year after year. With...

Running with the Bulls: Summer 2019

Nearly 20 New Faces Conclude This Summer's Internship Program By: Jeremy Sneed As summer comes to a close, so does the El Toro summer internship program, Running with the Bulls. For the last three months of summer, nearly 20 interns have spent their days working behind the doors of El Toro. These interns were spanned across departments, adding to our development, sales and marketing, as well as ad operations teams. It’s all about team At...

The 2019 Bluegrass World Series

Another Great Year for El Toro and the Bluegrass World Series  By: Jeremy Sneed 2019 marked another fantastic year for the Bluegrass World Series at Louisville’s famous Slugger Field. The El Toro Suite was the place to be this first full week of August as some of baseball’s most cherished players took to the field. The Bluegrass World Series is home to the Louisville Stars, a culmination of some of MLB’s top retired players who...