EL TORO BLOG

Tapping into Consumer Emotions

Utilizing Emotional Appeal: Making a Lasting Ad Impression By: Jeremy Sneed If you’ve been keeping up with our blog lately, then you’ve been noticing a lot of content around the use of identity resolution to bring about personalization in advertising to lift campaign conversions. Now that you’re better versed on the power of one to one marketing, implementing it among your advertising is the next step. When creating these highly relevant advertisements, how can you...

One to One Marketing: 7 Statistics

One to One Marketing: Bringing Personalization to Hyper-Accurate Targeting By: Jeremy Sneed One to one marketing (1:1 marketing). It sounds like new marketing jargon, but in actuality, it goes back to the very basics of enhancing customer experience. 1:1 marketing is the same mentality that existed back in the old local mom and pop store era. Back when store owners and workers knew their customers as well as their preferences, they could better assist them...

CRM Retargeting: 6 Noteworthy Statistics

El Toro Sheds Light On Highly Successful CRM Retargeting By: Jeremy Sneed Retargeting is a term that gets thrown around a lot in marketing. Check out some of the recent headlines, “Why Retargeting is the Hottest Area of Ad Tech” or “Why Every Marketer Should Consider Retargeting” are just a couple raving article titles. They’re right, retargeting is phenomenal, it’s an incredible way to further engage with your customer base or those who have shown...

Marketing Segmentation

Marketing Segmentation For Digital Advertising By: Connor Gaffney Everyone in the business world is familiar with marketing segmentation. Students are taught the importance of it early on in their academic career, establishing a crucial skill for them. The four primary methods of segmentation are: Geographic, Psychographic, Demographic and Behavioral. All four have their use depending on the audience a company wants to go after. The consumer is everything, and being able to understand who your...

B2B IP Targeting

B2B IP Targeting: Bringing Digital Advertising to B2B Lead Generation By: Jeremy Sneed Too often IP Targeting is viewed as one entity that operates for a single defined purpose. With El Toro, this couldn’t be further from the truth. While we began with IP Targeting at the consumer level, it was merely a starting point. The core of our IP Targeting was birthed when we saw a need in the ad industry for more accuracy and...

Online Advertising Platforms

Top Online Advertising Platforms For Generating Leads By: Kramer Caswell In the ever-expanding space of advertising technology platforms, few stand out as the most sustainable and reliable for generating actual leads. For El Toro, our method of identity resolution is through MatchBack Analysis. In other words, we base the performance of a digital advertising campaign on sales, not metrics like CTR. There are a small number of online advertising platforms for generating leads. Our team...

What Is A Lookalike Audience?

Lookalike Audience: The Modern Method of Advertising At Scale By: Aaron Peabody Lookalike audiences are a modern method of advertising typically associated with Facebook and Google but are used by multiple different platforms, El Toro included. The process for generating lookalike audiences involves taking a list of previous customer data (known as your “base audience”), uploading it to the ad platform and selecting criteria or interests that audience has in common. Based upon the selected...

What is Identity Resolution?

Answering Your Questions On Identity Resolution By: Jeremy Sneed If you’re reading this, likely you’re familiar with El Toro and the fact that we own our very own one of a kind IP Targeting technology. If truly you know us well enough, then you know the core beauty behind our tech is the ability to target people with unbelievable levels of accuracy via the IP address. What can companies do to leverage this knowledge? By...

Political Advertising Regulations

We’re only 49 days until the midterm election. It’s not too late to engage in running a political advertising campaign through our IP Targeting abilities. Learn what many are doing to combat fraud this election cycle and how El Toro's system combats that.

Digital Event Marketing: Pre-Event, Real-Time, and Post-Event

Digital Event Marketing By: Jeremy Sneed As a whole, just how extensively do corporations and brands realize the mass amounts of effort, time and resources that is spent on events? Local events, outreach opportunities, trade shows, and other related events is a much larger industry than most realize. The Convention Industry Council released a report that gave great insight into just how colossal the event industry truly is. Accord to the study, each year around...