EL TORO BLOG

COVID-19 & Advertising: Understand the Shift

Understanding the Most Accurate Form of Advertising There is no doubt that times have changed, even from just a mere two weeks ago. As the COVID-19 pandemic and response continue to evolve, we are seeing major shifts in our economy and our lives. Typically, offices would be bustling with employees, stadiums would be packed with fans, and restaurants and bars would be filled with happy customers. Now, most Americans find themselves limited almost entirely to...

Proving Cookies Wrong

Cookies Get It Wrong A Real Look at the Inaccuracies of Online Tracking We talk a lot about cookies.  Most of all, at El Toro we’re transparent in communicating that cookies and other forms of online tracking are plaguing the world of advertising. The fraud and inaccuracies that accompany cookies are simply detrimental to ad targeting. Why? Cookies track everything you do and everywhere you go online. This tracking creates a cookie profile with assumptions...

What is IP Targeting?

Understanding the Most Accurate Form of Advertising By: Jeremy Sneed First, what is an IP Address? Don’t let the technicalities of it all confuse you. An IP address is a simple series of numbers. An IP address is a unique number assigned to a specific device’s network connection. Think of it like a social security number or a fingerprint, each IP is unique to that specific network connection. Internet Service Providers, who host these overall network...

3 Ways to Target with Behavioral Advertising

Targeting Consumers Based on Real-World Behavioral Data By: Jeremy Sneed What is Behavioral Targeting?  Take an investigative look into behavioral targeting and behavioral advertising. In your research, and you’ll find trails leading down the road of online-tracking.  By definition behavioral targeting is the method of using consumer’s behaviors and actions for the purpose of delivering more targeted, relevant advertising. The Only Issue Here Behavioral targeting is more often than not a term used to actually...

Behind the Bullseye: Abigail Griggs

The Environmentally Friendly Way to Do Your Direct Mail (and yes, it saves you money too) By: Abigail Griggs Other data and direct mail providers are notoriously infamous for the amount of waste they generate.  Let's get practical and break down the true numbers of waste being generated. First thing you need to know: not all direct mail even makes it to the mailbox. USPS has the responsibility of forwarding, returning, and/or disposing of mail...

5 Simple Advertising Resolutions for 2020

Taking advertising more seriously By: Jeremy Sneed 2020 is the year for change. 2019 just doesn’t have that ring to it, that jingle. 2020, however, is so much more aesthetically and euphoniously pleasing. Already it’s all we hear as we talk with clients, friends, and family. It seems as though 2020 is going to be everyone’s golden year. We have some 2020 resolutions of our own that we concocted on behalf of those in our...

Another Exhilarating Year with El Toro

2019 is Coming to a Wrap, and 2020 is Set to Impress By: Jeremy Sneed Can you believe it, 2019 is already coming to an end.  The holidays are already here. Everyone away from work, home with their loved ones or in their own peace and solitude. Offices are closed from coast to coast. Downtown rumbling cities take a pause, just for a little while. Then, believe it or not, we’ll all be living in...

Bulls in a China Shop: Tina Maddox

Bulls in a China Shop is El Toro's new staff highlight blog series! Our team is made up of so many unique and wonderful people and we want to share them with all of you, our readers. We couldn't think of anyone better to start this series than the "El Toro mom", Tina Maddox. What brought you to El Toro? There came a time in my life where I needed to make a significant change....

2020 Political Advertising News

Stay in the Know: Digital Advertising and the 2020 Election El Toro has and always will remain committed to being a bipartisan political advertising outlet for candidates across the spectrum. In a world of closing doors, El Toro's remain open. Coming up on the much-anticipated election of 2020, there have been a number of updates to hit the headlines. With all of the changes among digital political advertising outlets in recent weeks, we want to...

Behind the Bullseye: Francesca ‘Frankie’ Socolick

Golden Nuggets & Secret Sauce: A Recipe for Good User Experiences By: Francesca ‘Frankie’ Socolick - Senior UX Engineer Ever ask anyone what came first, the chicken or the egg? Undoubtedly you will hear a compelling argument for either side. One might say the chicken came first since it’s needed to produce said egg. Others say it was the egg that hatched said chicken, as the chicken wouldn’t exist in the first place to make...