Congratulations Claire Butler!

El Toro intern Claire Butler was named the 1st runner-up at the Miss Kentucky Pageant last weekend.  It was amazing to see how much work and dedication was involved in reaching a goal like this.  Team El Toro is proud of her and happy that she is back to her "normal" life helping producing reports, learning ad-ops and enjoying an occasional doughnut at work.

How Long Does an IP Address Stay Attached to a Home or Business?

One of the most common questions we get from resellers and customers is - don’t IP addresses change?  If so how can you target digital ads at households using an IP address?  To fully understand the nature of IP address assignment, you need to know a little more about DHCP or Dynamic Host Configuration Protocol.  DHCP is a client/server protocol that automatically provides an Internet Protocol (IP) host with its IP address and other related...

El Toro – “Welcome to Summer 2015 Party”

As all of our clients and friends know, we love to entertain!  We are happy to say that over this past quarter El Toro has grown and so has our number of clients and friends.   If you have been to one of our previous parties, you already know that we always have a great bar, great food and an awesome time. The “Welcome to Summer Party 2015 Party” is our way to reconnect with friends...

Click Through Rates—Are You Getting All You Can?

Nothing says they like you like a click. Learn more.  Buy today. Vote for us. Tell us now. A click is instant gratification and attribution that your online efforts are working. Isn’t it? My answer to that would be yes, and in some cases, no. Like most things in life, your click through rate (CTR) is only as good as the planning and product that you put into it—and the end results, your sales conversions,...

Support and Customer Satisfaction

Customers often come to El Toro because of our patent-pending IP Targeting technology for serving digital advertising.   We believe they stay because of great results and great service.  Below are some recent stats from ZenDesk, which powers the El Toro help desk.  El Toro’s response time is better than 84.7% of the 30,000+ other companies that use ZenDesk.                   Our customer satisfaction is better than 83.8% of...

Pay Online

As we continue to grow our customers increasingly were requesting the option to pay via credit card.  El Toro has partnered with Host Merchant Services to provide our customers a number of options for online payment.  Simply go to our online payment page and enter the amount that you would like to pay.  It will then take you to a secure payment processing portal where you can enter your credit card information.  Currently we accept Visa, Master Card,...

Meet us at PSDA

El Toro offers some of the most innovative digital advertising tools available.  In fact you are probably reading this because of a perfectly targeted digital ad. The Print Services Distribution Association - PSDA15: P2P Solutions Summit is this week in Chicago.  If you are attending and interested in learning how El Toro can help improve the results of direct mail campaigns by adding IP Targeted digital advertising, please contact us using the form below.  Or...

More Customer Love

Team El Toro has been hard at work improving the tools that we provide to clients for self service.  We recently launched customer self reporting.  The early feedback has been great (see below).  If you have not used our customer self reporting portal yet, please contact support to get your log-in  

Helping Charities Raise Funds

This is one of our favorite recent tweets, we love helping our customers grow their business!  When their business is fundraising for non-profit organizations (NPO's), there is the added benefit that El Toro's digital advertising targeting technology is making the world a better place, one charitable organization at a time.