Don’t panic, most people’s Google Analytics are off, slightly.

Google Analytics is intended to provide insight on your website and while it may seem simple, there are a lot of layers and players online, and sometimes, the data can be off, slightly.  Discrepancies between El Toro and Google Analytics are normal because of their different reporting methodologies.  They both will tell similar stories and unless they are drastically different, there is no need for alarm. Seeing drastic differences between El Toro reporting and Google...

Firefox banning Flash

According to (http://www.w3schools.com/browsers/browsers_stats.asp), as of May 2015 21.5% of internet users use Firefox as their main browser. Security warning alerts firefox user that flash is being blocked, given option to allow or block the content Firefox ban is temporary until “there’s a version of flash with publicly known security problems” “hackers often exploit problems within the nearly ubiquitous software to gain control of others' computers” GIF Compatible across all web browsers and mobile devices Slide...

El Toro Helps Opposition Win In Guyana Election

We are very pleased to announce that ElToro has scored a huge win in the Guyana presidential election. By utilizing our technology, the 22 year incumbent was ousted in a huge, historic win which will see the Opposition take control.  ElToro is now being credited with helping effect the change of power in a Latin American nation. See some of our coverage here: http://insiderlouisville.com/business/advertising-2/louisville-startup-el-toro-helps-secure-win-new-ruling-party-guyana/ El Toro on NewsMax   Do you want to put your...

El Toro – The Postman of the Internet!

Because El Toro is able to take a physical mailing address, translate it to an IP address, and place ads on the computers at that home, we have often been referred to as the “Postman of the Internet.” As such, we wanted to create an infographic to show you how we do it. To see how easy it is to send digital display ads to your perspective clients, just click below:

Email Marketing valid opens and IP tracking via Images

Many people wonder why email tracking software doesn't always display images by default, or more importantly, why click tracking has become problematic in today's age of emails.  The short answer to this is caching.  With all of the web based email systems like Gmail and Yahoo, many people are concerned about privacy. These big email systems have all started caching images in the emails. Here are a few tips on how you can at least ensure...