4 Tips for Retail Advertisers

Setting Retailers Up for Success this Peak Sales Season By: Jeremy Sneed Retail peak season is almost upon us! According to the National Retail Federation (NRF), the holiday season is responsible for 20% of the entire year’s retail sales, this means over $200 billion is expected to be spent just over a month’s time. Holiday spending is on the rise too. According to the NRF, over the past decade the average annual growth in holiday...

Multichannel and Omnichannel Marketing

Multiple Screens, Various Touchpoints, Numerous Mediums ...All Executed Indistinguishably By: Jeremy Sneed Multichannel marketing and omnichannel marketing sound relatively similar, so what exactly is the difference between the two? Multichannel marketing translates to marketing across multiple channels, creating consumer touchpoints on a number of different platforms, both physical and/or digital. This approach is being adopting by a growing number of marketers as advertising continues to spread its reach to countless numbers of avenues. For example,...

Leveraging Emotional Appeal

Tapping Into Consumer Emotions: Making a Lasting Ad Impression By: Jeremy Sneed If you’ve been keeping up with our blog lately, then you’ve been noticing a lot of content around the use of identity resolution to bring about personalization in advertising to lift campaign conversions. Now that you’re better versed on the power of one to one marketing, implementing it among your advertising is the next step. When creating these highly relevant advertisements, how can...

One to One Marketing: 7 Statistics

One to One Marketing: Bringing Personalization to Hyper-Accurate Targeting By: Jeremy Sneed One to one marketing (1:1 marketing). It sounds like new marketing jargon, but in actuality, it goes back to the very basics of enhancing customer experience. 1:1 marketing is the same mentality that existed back in the old local mom and pop store era. Back when store owners and workers knew their customers as well as their preferences, they could better assist them...

CRM Retargeting: 6 Noteworthy Statistics

El Toro Sheds Light On Highly Successful CRM Retargeting By: Jeremy Sneed Retargeting is a term that gets thrown around a lot in marketing. Check out some of the recent headlines, “Why Retargeting is the Hottest Area of Ad Tech” or “Why Every Marketer Should Consider Retargeting” are just a couple raving article titles. They’re right, retargeting is phenomenal, it’s an incredible way to further engage with your customer base or those who have shown...

B2B IP Targeting

B2B IP Targeting: Bringing Digital Advertising to B2B Lead Generation By: Jeremy Sneed Too often IP Targeting is viewed as one entity that operates for a single defined purpose. With El Toro, this couldn’t be further from the truth. While we began with IP Targeting at the consumer level, it was merely a starting point. The core of our IP Targeting was birthed when we saw a need in the ad industry for more accuracy and...

Political Advertising Regulations

We’re only 49 days until the midterm election. It’s not too late to engage in running a political advertising campaign through our IP Targeting abilities. Learn what many are doing to combat fraud this election cycle and how El Toro's system combats that.

Digital Event Marketing: Pre-Event, Real-Time, and Post-Event

Digital Event Marketing By: Jeremy Sneed As a whole, just how extensively do corporations and brands realize the mass amounts of effort, time and resources that is spent on events? Local events, outreach opportunities, trade shows, and other related events is a much larger industry than most realize. The Convention Industry Council released a report that gave great insight into just how colossal the event industry truly is. Accord to the study, each year around...

Social Media Distrust and Political Marketing

With so much backlash towards Facebook in 2018 alone, it seems now is perhaps the best time to move marketing spend away from the social media platform. Instead we believe in allotting that spend to more advantageous digital marketing efforts.

El Toro Retainer Policy

El Toro Retainer Policy: Putting Our Clients First By: Jeremy Sneed El Toro is home to the most pristine IP Targeting in the market. With such high-level technology and the capabilities that come with that, certain criteria are needed in order to successfully bring on new clients to our platform. One thing we have come to realize as crucial is an upfront budget commitment from any new client that works directly through us at El...