Flash Creative Support Ending September 1

Google Chrome along with Firefox will not be supporting flash creative effective September 1.  El Toro has queried our system and identified all active campaigns utilizing flash ads.  We are currently running a script to convert all these flash creative to html5 ads.  The conversion, submission, and audit of these creative will be complete in time for the cutover. Based on this, we do not recommend submitting flash ads for any future campaigns as the...

Meet the El Toro Team – McConnell

We are proud of the team we have assembled at El Toro.  To help introduce our customers to the people behind the El Toro technology, this summer we will run a series of posts on our employees.  During the day Chris McConnell is a reporting analyst, does ad operations and is the primary client trainer on control panel.  But after hours, Chris plays a mean metal guitar.  He is the bassist for LifeLines that recently played...

The Eight Best Geotargeting Strategies for Advertising & PR Agencies

If you’re in the advertising and PR agency business, you know:  the stakes for Digital Advertising are rising. Gone are the days when digital ads were a low-cost addition to the marketing budget. Today, digital advertising is often the key marketing strategy as clients struggle to pull customers through their digital sales funnel. In a world where digital advertising costs are pulling up even with traditional outlets in many cases, and the pressure for ROI...

El Toro Named One of the Coolest Office Spaces

Business First recently named El Toro as one of the coolest office spaces in Louisville.  When talking about El Toro, Business First said "When they’re working on a big project, El Toro LLC employees can be in the office seven days a week for up to 17 hours at a time.  So when the IP targeting company moved into its 3,200-square-foot office at 300 Distillery Commons, Suite 470, two years ago, leaders wanted to make...

El Toro on NewsMax

Yesterday El Toro CEO Stacy Griggs was featured on a national cable TV show, MidPoint hosted by Ed Berliner.  Stacy and Ed talked about the recent elections in Guyana along with the future of digital advertising.  A link to the full interview is below.  

El Toro Party

Wow, we had a great party at the El Toro offices last night.  Attended by our staff, clients and friends of the company - a good time was had by all.  Our friend Doug Ramey from Ramey Photography took some wonderful pictures, a few of our favorites are posted below.  To see all of the pictures from the party check out our Facebook Page. The El Toro Graffiti Conference Room          ...

Big Data Presentation from DMFB Raleigh

Below is the slide deck for the presentation that El Toro CEO Stacy Griggs gave at the Digital Marketing for Business (DMFB) conference in Raleigh, NC on May 5, 2015.  Additionally, Mr. Griggs referenced data from Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment along with the usage of UTM Codes for campaign tracking.

What is CPM and How Do You Calculate It?

Understanding CPMs When purchasing a planned media buy, a term that you will encounter often is “CPM.”  Those unfamiliar with the CPM model sometimes mistakenly think that the “M” in “CPM” stands for “million”  while in reality the “M” stands for the Roman numeral for “thousand” (1,000).  So “CPM” literally means “Cost per thousand.” Calculating CPMs When calculating CPMs there are three numbers that you will continually use: Total number of impressions The CPM itself...

El Toro CEO to speak at DMFB Conference

El Toro’s CEO, Stacy Griggs, will be presenting at the Digital Marketing for Business 2015 Experience (DMFB) in Raleigh, NC Thursday, May 14th. He’ll be speaking from 2 – 2:50 to “10 Things Big Data Tells Us About Digital Ads”. The conference is taking place at 1500 Piney Plains Road, Suite 201D, Cary, NC 27518. DMFB is a very personal conference offering hands on workshops, meet the speaker dinners, and other opportunities to interact with our featured subject matter...

Display Advertising that Works:  Improving Your IP Targeting with UTM Codes

Display Advertising that Works: Improving Your IP Targeting with UTM Codes

Attribution. It’s the holy grail of online marketing, isn’t it? Every online marketing executive works overtime to know how many clicks it takes for that customer to get from your display advertising—whether that be in an email newsletter, in a website banner ad, an online newspaper ad, or a direct mail landing page--to a purchase conversion. Getting that kind of data may seem impossible, especially if your customers make more than one trip around the...