One-to-One IP Targeting
And That's No Bull
El Toro's ad tech brings the location-specific accuracy of direct mail to digital advertising. Through our patented IP Targeting technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.
Specifically, El Toro offers:
Flexibility to add conversion pixels and remarketing pixels.
Automatic blocking of adult and low quality spam sites.
IP Targeted video advertising.
We match postal addresses to IPs with exact precision so advertisers can serve one-to-one targeted digital display and video ads to individual households or buildings using the IP as the entry point.
Take your CRM, or new customer list and target their neighbors with ads. Digital Canvassing looks at the street name and relative distance of intersections and appends IP’s to their respective homes located within 500 meters of a pre-defined target.
In an Account Based Marketing format, target digital ads to entire companies, college campuses, hotels, trade shows, conventions and other venues where masses gather via the locations’ IP addresses.
Send a highly targeted & trigger based direct mail offer to unknown website visitors via the reverse IP targeting algorithm by mapping that IP address back to a physical address.
Digital New Movers
Target pre, escrow, and new movers in almost real time. Our system refreshes twice daily and connects businesses, and advertisers to consumers in hours, rather than weeks.
Venue Replay allows you to capture people’s Device IDs at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.