IP Targeting
What Made Us Famous
IP Targeting
What Made Us Famous

How It Works
IP Targeting does not use cookies, and that is revolutionary in the digital advertising world. Our patented IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. Household IP Targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.

household ip targeting

El Toro Advantage
Most contemporary digital products can only target with cookies online. However, we are 100% cookie free. When using household IP Targeting, one can target at a 1:1 level by targeting the individual household. By doing so, we vastly eliminate fraud and the threat of non-human traffic. We can guarantee with 95% accuracy that your digital ad being served is viewed by a real person. Leverage offline data, CRM lists, and conquest data with El Toro rather than behavioral data found within inaccurate cookies. 

Ditch the other forms of cookie-based online advertising and step into the future of digital IP Targeting from El Toro.

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Get answers to our most common IP Targeting questions

Get answers to our most common IP Targeting questions;

View F.A.Q.