Apple blocks cookies with new Safari 11, Advertisers Scramble

Apple’s new Safari 11 has caused an uproar in the digital advertising realm by deleting 3rd-party cookies that enable advertisers to target and serve programmatic advertisements. El Toro is unaffected because we are a 100% cookie-free advertising technology. Haven’t heard the news? Here are the cliff notes: In September 2017, Apple released iPhones 8 and X and updated the privacy features for Safari 11 with the all-new “Intelligent Tracking Prevention” feature. ITP limits cookie-based tracking by...

End of Year Lookback: 2017 was Good to El Toro!

It’s been a pretty incredible year at El Toro. This company, having been started by three individuals in a basement just five years ago, is one of the fastest growing technology companies in North America. El Toro’s explosive growth hasn’t always felt like a bonanza because every day we’re focused on providing the best service we can offer. However, when we step back and consider the fact that no one has ever accomplished what we’re...

Case Study: Digital Canvassing Yields 13,100% Return on Ad Spend for National Home Furnisher

Background El Toro recently launched a new product, Digital Canvassing. This tool appends IP addresses to their respective homes located within 500 meters of a pre-defined target. A national furniture dealer was looking to boost mattress and furniture sales. The company had been looking for a way to cost-effectively target neighbors of recent clients. The Campaign The national furniture retailer implemented the campaign in various states, using recent clients and new movers as the basis...

El Toro Reverse Append Delivers 1,100% Return on Ad Spend for a National Home Furnishings Retailer

Because furniture is regarded as an emotional purchase, individuals tend to thoroughly research products before making a purchase. A national retailer of home furnishings with over $3B dollars in annual revenue was trying to capitalize on its web traffic and leverage individuals’ research to boost its sales. Using Reverse Append, this national retailer collected anonymous IP addresses that were tied to their website’s abandonments and mapped them back to their corresponding physical home mailing addresses. The...

Filtering AppNexus Traffic Over-Count in Google Analytics

Sometimes clients notice more sessions in Google Analytics than the number of clicks they received from an El Toro digital advertising campaign. We call this situation an “over-count”. Over-counts are most commonly caused by AppNexus (our primary Demand Side Platform) bots deployed to check the status of campaign landing pages. To fix over-count issues you must implement one or both of the following solutions: First, filter out the traffic from the following referring domains: -- adnxs.net...

Meet the Team: Abner Miralda

When I’m at a party or gathering and I meet someone new, I always end up talking about one thing: my job. It’s almost become a party trick. “So what do you do?” I work at El Toro “The Mexican restaurant?” Nope, the advertising technology company “The what?” Sometimes, the person gets overwhelmed and after a little more small talk about the weather, how I teach high school marching bands for fun, race bicycles, and...

Case Study: Conference Targeting for a Fortune 500 Tech Company

A Fortune 500, $5 billion-dollar-revenue, publicly-traded multinational storage and data management company annually spends heavily to exhibit at the CiscoLive and other trade shows and conferences. Their top targets are the CIO's, CTO's, and senior IT decision-makers present in force at CiscoLive with the goal to earn their companies’ business. To complement a six-figure spend to exhibit at the show in 2016 and 2017, the company used Captive Audience by El Toro to reach the...

Digital Canvassing Builds on IP Targeting

Louisville, KY - September 21, 2017 A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors of your existing clients,” said...

Partner Spotlight: University of Louisville

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...

El Toro Issued Second IP Targeting Patent – Digital Journal

  El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting. “El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.” Read the full story at Digital Journal.